Memberships are typically organized into different groupings based on what benefits are offered, having options that are unique to a group, or the need for special groups "VIPs" that you might not want your customers to see. These groupings are called Tiers. Here are a few examples of tiers:

Founder's tier: My first 100 members. They will all get a 20% discount on everything they purchase.
Choice tier: Customers who will be allocated products based on their preferences, but can customize each shipment. 
Case Club: Any member who wants to receive a case of wine every 6 months with free shipping. 

When considering how to best organize your members by tier, here are some questions to ask:

  1. Will my members receive different discounts or shipping benefits?
  2. When customers create a new membership, is it important to show uniquely different options so they can self-select what membership tier is best for them?
  3. Do you need to create "hidden" tiers that members as added to after they join, like a VIP or Friends & Family tier?

If the answer is "yes" to any of the above questions, you'll want to have multiple tiers, one for each unique grouping. 

Check out our demo shop for some real-world examples: