Overview
A release is a highly-managed series of events that starts with you deciding what products you want to offer for that release, and ending with orders being created for the members you elect to include in the release. The term "release" is commonly used in the wine industry, where the winery decides to "release" wine shipments to their members on a set schedule, often three or four times a year. Products like wine can be challenging to ship, since inventory can change often, weather can affect shipping dates, and fulfillment can be complicated. Bloom Commerce was designed to give you full control over how you want to organize and execute your releases to make the process as smooth as possible for your members and your staff.
Here is a video overview of how a typical release is structured
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